This holiday season, you’ll be one short drive away from your next favorite Christmas tradition. It all started in 2003 with a goal of helping you feel the joy of the Holiday season while starting a new family tradition. All you have to do is pack your kids into the car and watch their faces light up as they take in the beautiful Christmas displays, including lit up gingerbread houses, nativity scenes, depictions of the North Pole, and more all at our Christmas ranch.

Our goal is to help you enjoy a new, or continuing, family tradition. So, bring some joy into your Holiday season by paying our Christmas ranch a visit! You’ll be awestruck by over 1.5 million, custom made lights all put up to help you experience the magic of the Christmas season.


Nov 6th 2020 – JAN 3RD 2021
Sun-Thurs 6pm – 10pm
Fri-Sat 6pm – 11pm


9561 I-35 North
New Braunfels, TX 78130

For more information, please visit our Find Us page!


Regular: $35 Tax Included Per Vehicle
Season Pass: $70 Tax Included Per Vehicle

Get Tickets Online

how it works


Purchase your ticket online or at the gate.


Place your season pass or ticket on the inside window of your vehicle where the oil change sticker normally resides.


Stop by the concession stand.


You can upgrade to a season pass on your way out using your single admission as credit toward your season pass. This is as long as you do not exit the ranch. Stop by the concession stand to upgrade before you leave.


Single pass and single pass gift certificates are available at the entry gate as well as at the concession stand.



Looking for something else to ‘ring your sleigh bells?’ Well, Santa’s Ranch offers an incredible selection of delicious holiday treats. Just stop by the concession stand for some homemade kettle corn, roasted pecans, or other holiday snacks to help complete your experience at the ranch.


Nothing says ‘The Holidays’ like a cup of homemade hot cocoa. That’s why Santa’s Ranch is serving up some of the most delicious hot cocoa to our guests!


When you visit Santa’s Ranch, bring home a memory of your time here such as one of our custom T-shirts or hoodies. You can also explore our selection of other souvenirs to help you remember the occasion for years to come!

Maximum vehicle height 8ft, and length 30ft.

No Trailers, Buses, Limos, or RVs please.


NOV 6TH 2020
JAN 3RD 2021

Sun-Thurs  6pm-10pm
Fri-Sat  6pm-11pm


9561 I-35 NORTH
TX 78130

Just look for the 50′ Christmas tree!
Please pay attention to potential Detours.


$35 Tax Included Per Vehicle
$70 Tax Included Per Vehicle For A Season Pass